Search Engine Optimization Costs can be greatly affected by answering some basic questions about your business and SEO plans, objectives, along with other consideration. Here are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.Exactly what is the most important priority, objective, or goal that you would like to accomplish through your internet marketing efforts?
Want to establish your company as being an “authority site”?
Have you been trying to build a community using social networking?
Have you been seeking to generate more leads to fill your sales funnel?
Are you are attempting to draw in more customers to a retail or physical location?
What is your desired outcome for visitors to your website?
What exactly is your “business structure” for the website marketing?
The responses to those questions will impact the online marketing strategy, approach, or techniques which are most suitable.
2. The Large SECRET of Internet Millionaires and virtually ALL Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is one of the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of their competitive sports, it is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted traffic is the thing that matters most. Attracting targeted prospects essentially signifies that the targeted traffic to your website happen to be pre-qualified to the extent that you are presenting these with information that is aligned in what they are looking for. This assumes, needless to say, that this methods utilized to attract these are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find you – and how could you attract more?
Which keywords do prospects use while they are doing a search online for which you offer?
Where can be your business currently ranked for all those terms in search engines like google?
How competitive would be the keywords that you will be currently using to market your business?
How viable will it be that you will be capable of rank for all those keywords soon?
4. What does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either which a particular web-page appears on the first page from the natural “organic” Search Engine Results Position (often described by the acronym: “SERP”) responding to a search for a particular keyword or keyword search term, OR an advertiser has outbid other advertisers to appear inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women look online before creating a purchase.
72% of people use Google when performing online search.
98% of men and women pick a business on “Page 1” when creating a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will end up losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look beyond the Sponsored Results and right to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic remains the fastest way to generate traffic for first time websites, to check keywords, and also to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or else not prominently displayed within the search engine results….BUT…the price of the bought traffic may be worthless…particularly if it doesn’t convert to sales.
When business owners or webmasters get frustrated making use of their online efforts, there is certainly frequently a temptation to try to replace with lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting because it is to produce “traffic” fast using this method, it ought to be understood that we now have very real risks related to it.
A person with a legitimate bank card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of money. Ask almost anyone who has tried it.
Obviously, Google and Yahoo are making literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense lot of savvy online marketers created internet advertising empires by functioning as advertising “arbitrage” agents. Over the past a long period, however, a lot of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you decide to use paid advertising to purchase traffic, proceed carefully – and limit your spending up until you verify the cost/benefit ratio of your advertising program is within your accepted tolerances, and expectations.
6. Market And Keyword Research – and the way to “re-position” your company online (if required).
One of the smartest items you can do, and certainly among the first things you need to do, is always to perform some elementary niche research. Only by conducting detailed niche research can you know the best way to proceed with your internet marketing efforts. Only after performing niche research can you determine whether you will end up wasting time and money (and lost-opportunity costs) by seeking to market your business based upon words or terms or “keywords” which are either too competitive, not sufficiently searched, or else non-performing.
You can begin to acquire a sense about all of this free of charge using the Adwords Keyword Tool.
Begin by entering an extensive term that relates to your business or niche. Then scan the results for your keywords you are currently using.
Then assess the competition, both in terms of AdWords and in addition in the search engine itself. In the event the first page of natural SERP results is covered with major corporations, major “authority sites”, or any other stiff competition, then that keyword may be a challenge to rank for. This is also true in the event the SERP outcomes are for main indexed pages.
On the other hand, in the event the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy from the site structure, or lower), and when they are not from “authority sites”, but instead from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and perhaps even relatively easy).
7. Knowing Who Your Visitors Are – Capturing Visitor Contact Info for Lead Generation
The most crucial missing element from most business websites may be considered a “lead capture form”. It’s hard to believe by using literally huge amounts of websites published, so many websites lack this type of valuable but inexpensive and easy-to-implement tool.
Lead capture forms have been available for at least ten years. And we have all grown used to using them – as consumers, or as “subscribers”. You may be looking over this information as a result of having entered your email address in to a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, for the way it is implemented).
Lead capture forms are generally integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be attempting to develop any kind of economic intelligence regarding your website visitors, and trying to build a follow-up rapport with them, it is very important incorporate lead capture forms in your website.
At the most basic level, setting up a lead capture form can be accomplished in minutes.
8. Understanding Web 2. and exactly how Social Networking Can be Leveraged to Facilitate SEO as well as Grow Your Business:
Web 2. and Social Media Marketing are extremely complex and dynamic developments. The simplest way to know the chance of Web 2. and Social Networking, when it comes to the way that they can assist you to grow your company is this: Allow It To Be Simple For People to Learn About You and also Everything You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore that they are preconfigured (in most cases) to allow for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret that the way Google (as well as other leading search engines) rank their search engine rankings is essentially based on the other people think. It follows the more and more people who hyperlink to your site, the better Google will consider jmkuiz site to get an “authority site”, or at least a meaningful site, inside a particular niche, or certain keyword terms.
The simplest, cheapest, and probably the most effective things which you can do to improve your seo would be to include a blog into your website (or ensure it is your internet site), and also to create meaningful and relevant content regularly (e.g. 4 times a week or even more).